Hair Care
Great Products Start With Stepan
With Stepan chemistry and expertise, anything is possible.
When you're backed by Stepan, your products shine.
We provide hair care ingredients to the world's leading brands, and we have decades of innovation under our belt.
Want help to make products that delight your customers and drive sales?
Go ahead — we’ve got your back.
Creating Hair Care Products
There are a lot of ways to make a hair care product. Start with an entirely new idea, getting inspired from current trends or using an existing formula as a white label. Our team helps you choose the best path based on your goals, timeline, and desired performance.
Know the ingredient you need?
Know the ingredient you need?
Stepan has hundreds of ingredients for hair care, including those in high-demand from consumers: sulfate-free, mild, natural and kid-safe.
Want inspiration for a formula?
Want inspiration for a formula?
Designing a shampoo, conditioner, mask or other hair care product? Find a base formulation that you can make your own.
Let us do the heavy lifting. Drive sales with a custom product or white label.
We're experts in hair care chemistry. Whether you want a custom product, getting inspired from current trends, or using an existing formula, we have the chemistry and expertise to help drive your brand.
Trending Formulations
Formulation No. 1605
Formulation No. 1497
Formulation No. 1369
Formulation No. 1367
Formulation No. 1304
Hair Care Ingredient Samples
If you're on a deadline, samples can't wait. So neither do we. Request a sample today, and we'll get right on it.
Creating Hair Care Products
Hair care formulations are complex, requiring precise alignment of chemistry with consumer needs, whether it’s curl definition, scalp care, damage repair, or volume. Stepan’s global formulation experts brings deep knowledge in conditioning agents, cleaners and foamers, and specialty surfactants that drive performance across diverse hair types and climates.
Starting with a new concept, a benchmark product, or a white-label base, we help you select ingredients that deliver targeted benefits while ensuring compatibility and stability. Add-ons like proteins, oils, and actives are your personalized touch to support claims and enhance sensory experience. To support product readiness, Stepan offers in-house testing such as stability, hair tress performance, and salon testing, helping ensure your formulation is optimized for shelf-life, performance, and regulatory compliance.
From prototype development to performance testing, Stepan is your partner in creating high-performing hair care solutions.
Stepan experts are ready to help you with your product and your process.
Process Guidance
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Product Guidance
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Review our product literature to learn more about Stepan Personal Care's portfolio.
- Alpha Olefin Sulfonate Product Line Overview
- ALPHA-STEP® PC-48 for Hair Maintenance
- Betaine Product Line Overview
- Incorporating Essential Oils with ALPHA-STEP® PC-48
- MAPROSYL® 25G-HP
- MAPROSYL® 30-B
- Natural Emollients
- Sulfate-Free Brochure
- Specialty Amphoterics Brochure
- Structured Liquids Technology
- STEPANBLEND® FF40 for Color Care
- STEPANQUAT® Helia Brochure
- STEPANQUAT® Soleil Brochure
- Textured Hair Brochure
Stepan Personal Care Formulation Guides:
Stepan Personal Care Ingredient Guides:
Stepan Personal Care Formulation Lookbooks:
- Bounce & Beam Lookbook inspired by curly hair and a relaxing trip to the spa
- Kids & Critters Lookbook inspired by youthful fun concepts and our four-legged friends
- Ladies & Gents Lookbook inspired by nostalgic beauty products and men's grooming
- Simple & Inclusive Lookbook inspired by clean beauty, textured hair and package-free shower routines
- Soft & Sustainable Lookbook inspired by gentle hand care and waterless beauty products
Watch Stepan Personal Care's videos to learn more about our products and technologies.
- Stepan Personal Care Overview
- LATHANOL® LAL Coarse/MB: Pixie Dust Stories Episode 1 - Going Packaging Free
- LATHANOL® LAL Coarse/MB: Pixie Dust Stories Episode 2 - Sparkli Bubbli Boo
- LATHANOL® LAL Coarse/MB: Pixie Dust Stories Episode 3 - A Genie in the Beaker
- NINOL® CAA: Foam Stabilizer and Booster
- NINOL® CAA: Fragrance Solubilizer
- NINOL® CAA: Powerful Viscosity Builder
- STEPANQUAT® Helia Combing Performance
- STEPANQUAT® Helia Substantivity Performance
- STEPANQUAT® Soleil Spotlight
Watch Stepan Personal Care's webinars to learn more about our products, technologies and trending topics.
- Creating a Better Hair Story with STEPANQUAT Helia
- Developing a Novel Hair Conditioner that Speaks to the Consumer
- Formulating Hacks with Stepan Personal Care
- Formulation Inspiration: Upcoming Beauty Trends and Stepan Solutions
- Keeping an Eye on Sustainable Hair Performance
- Make Scalp Care Top of Mind for Product Development
- Mastering Modern Hair Care: Formulate for the Trends That Matter (Part 1 Shampoos)
- STEPANQUAT Soleil at SEPAWA Congress 2022
- Strengthen Your Brand's Sustainability Story
- Time is Precious: Using DOE to Get New Products on the Shelf Faster
Stepan Personal Care Day in the Lab Series
STEPANQUAT® Helia: The Secret to Smooth & Soft Hair
This video showcases the superior combing performance of STEPANQUAT® Helia, a new sunflower oil–derived conditioning agent from Stepan that helps brands deliver smoother detangling and softness in hair care products.
The Foundation of Personal Care Innovation Starts with Stepan
Expertise
Expert chemists and decades of innovation at your fingertips.
Support
Product and process guidance that gets you to the finish line.
Speed
Fast samples and quick response time to drive your deadline.
Availability
Product shipments that are reliable for both small and large orders.
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