Reawaken your natural creativity at in-cosmetics Global 2026

February 2, 2026

Stepan Personal Care’s global theme builds on last year’s success and continues to drive momentum through surfactant solutions that raise the bar for the industry!

The Personal Care surfactants market is evolving, entering a new era of reformulation. Restrictions on 1,4-Dioxane in North America are now extending into Europe with growing awareness, and the introduction of European regulations on deforestation-free products is prompting the industry to limit conventional surfactants on the market including Sodium Laureth Sulfate (SLES).  

Stop by booth 3H110 to embrace boundless creations with Stepan surfactants and discover the innovative solutions we will be showcasing.

1. Cleaning and foam from Alpha Olefin Sulfonates (AOS):

Stepan is driving meaningful change in personal care through its strong focus on low 1,4Dioxane and sulfatefree surfactant solutions. This leadership is exemplified by Stepan’s alpha olefin sulfonate portfolio, including BIO-TERGE® AS-40 HASB, a high performance AOS designed as a compelling alternative to SLES. Stepan further strengthens its innovation story by integrating sustainability through its Biomass Balance approach and continuous advancements in sulfonate chemistry. With ISCC PLUS® certification, Stepan enables the delivery of bio-based and biocircular surfactant solutions that help customers lower Scope 3 emissions and bring reduced carbon options to market.

Attend Stepan’s Formulation Lab at booth 1N100 to explore “The Essential Solution to Navigate EUDR and 1,4-Dioxane Challenges: Alpha Olefin Sulfonate Surfactant Based Formulation.” Experience exceptional foaming and superior cleaning performance with our advanced formulations. Stepan experts will be on site to guide hands-on formulation techniques and share insights into mass balance options, including BIO-TERGE® AS-40 HASB/BIO-B and BIO-TERGE® AS-40 HASB/BIO-C.

And while you’re there, discover more innovative trendy sulfonatebased formulations using ALPHASTEP® PC 48 and STEPANBLEND® ASF/MB in our booth.

2. Mildness and viscosity building with our betaines: AMPHOSOL® DM/MB and AMPHOSOL® CDB/HPE.

Stepan additives are an effective way to elevate cleansing and hair care formulations by combining performance, mildness, and sustainability. They help formulators achieve high viscosity and rich foam in sulfatefree systems while remaining gentle to skin and hair. Beyond performance, these ingredients enhance the sensory experience by delivering conditioning and moisturizing benefits, all while supporting environmentally responsible formulation goals.

Discover Stepan's high performing additives at our booth: NINOL® CAA, STEPANMILD® GCC, STEPANMILD® GCC FL/MB, and STEPANMILD® L3-G/MB.

To learn more, you can explore and download our latest hair care shampoo formulation brochures here: 
Shampoo Formulation Guide
Sulfate-Free Shampoo Ingredient Guide
Hair Maintenance with ALPHA-STEP® PC-48

Ecoconscious and inclusive hair care solutions: STEPANQUAT® Soleil is a high-active, biobased conditioning ingredient designed for ecoconscious hair care formulations, supporting sustainability through regionally sourced raw materials while helping reduce transportrelated emissions. Its versatility makes it well suited for packagingfree formats such as moisturizing shampoo bars, curl definers, and leavein conditioner bars, while delivering the nourishment and manageability that textured hair types need.

To learn more about how STEPANQUAT® Soleil can elevate textured hair formulations, download the Textured Hair Care brochure and explore its impact on healthier, more manageable hair.

Because your project deserves a more in-depth discussion, book a time for a one-on-one meeting.