Bath and shower products must balance cleansing efficacy with skin mildness and sensory appeal. Whether formulating a sulfate-free body wash, a foaming scrub or a moisturizing shower oil, Stepan’s surfactant expertise and formulation support help you navigate ingredient selection and performance optimization. 

Our team guides you in choosing mild surfactants, rheology modifiers and conditioning agents that meet global regulatory standards and consumer expectations. Add-ons like exfoliants, fragrance systems and skin-benefiting ingredients help customize to enhance a personalized touch. To support product readiness, Stepan offers in-house testing such as stability, foam morphology and panel testing, helping ensure your formulation is optimized for shelf-life, performance and regulatory compliance. 

From initial concept through stability testing and claim substantiation, Stepan helps you build bath and shower products that stand out in a competitive market.

 Alpha Olefin Sulfonates (AOS) and Betaines provide an excellent foundation for customization, enabling formulators to tailor their products to specific claims and needs. Stepan's Boundless Base formulation, powered by BIO-TERGE® AS-40 HP and AMPHOSOL® HCG-HP, dilutes seamlessly into shampoos, body washes, and hand soaps. Whether you're targeting economy, mid-tier, or prestige, this formulation adapts with ease - delivering gentle cleansing, rich foam, and boundless potential.