STEPANQUAT® Helia: Elevate the well-being of your skin and hair in a sustainable way

FarmaCosmetica 2023

Bogota, Colombia

11:10 a.m.

March 10

Personal Care companies who sell into the Latin American market need to keep well-being and sustainability in mind. According to a recent Mintel study, Latin American consumers consider health as one of their main priorities. At the same time, the number of eco-conscious consumers continuous to grow. These buyers are looking for products that have natural ingredients and a much friendlier environmental profile.

To help formulators address these consumer needs, Stepan Personal Care will host a live demonstration during FarmaCosmetica 2023 titled, “STEPANQUAT® Helia: Elevate the Well-Being of Your Skin and Hair in a Sustainable Way." This dynamic session will be held at 11:10 a.m. on March 10 in Room J. During the session, Stepan's technical experts will provide the tools and tips needed to achieve stable hair or skin conditioning formulations with excellent performance and aligned with the latest market trends: high natural content, anti-pollution and sulfate and silicone-free products. In addition, participants will have the chance to help formulate a skin or hair care product.

During the live demonstration, attendees will be able to see the versatility of STEPANQUAT Helia, a bio-based, sunflower oil-derived conditioning agent. This ingredient can impart performance benefits in hair care and skin care products and has a more favorable environmental profile compared to traditional conditioning agents (Cetrimonium Chloride and Behentrimonium Chloride).

Dare to be part of this experience and raise your formulations to another level!

Explore the full program here