Mastering Mildness at CHT Expo 2023

The personal care and home care markets have witnessed an increased in new products that claim to be natural, multi-functional and sustainable. Mildness has become one of the most important features for consumers. According to Personal Care Magazine, an increased number of consumers claimed they have sensitive skin and request milder formulations to ensure a comfortable feel to the skin. Stepan Company is dedicated to creating innovative, next-generation home and personal care products and technologies to match key consumer trends. 

Stepan is excited to inspire your creativity at CHT Expo 2023 with our distribution partner, DKSH! Visit booth E1 to explore the latest Stepan formulation technologies, including our mild and versatile nonionic surfactant, ALPHA-STEP® PC-48 that is approved and can be used in U.S. EPA Safer Choice formulations. We will also be showcasing our award-winning ingredient, STEPANQUAT® Soleil, a modern hair conditioning agent is naturally derived and provides powerful performance for super soft, manageable hair. We'll also be highlighting our revolutionary fully formulaton solution, STEPOSOL® CITRI-MET, that is developed from Nobel Prize-winning methathesis chemistry, ecologically responsible citrus terpenesand emulsifiers. This eco-friendly blend surpasses the cleaning and solvency power of traditional, more hazadous solvents in a wide variety of applications. Come see some of our latest formulations to help inspire you and entice the customer. 

Also make time to join Kumaran Letchamanan, Stepan Consumer Senior Scientist – Asia Pacific, for our "Mastering Mildness – A Path to Mild and Effective Cleansing" seminar on July 19 at 12:50 p.m. (IST), where he will demonstrate how Stepan's mild and versatile ingredients provides effective cleasing across a variety of applications. 

We look forward to seeing you at CHT Expo 2023!

For a preview, here are a few resources that can help you learn more about our exciting product offerings. 

• Mild Surfactants
• STEPOSOL CITRI-MET
• STEPANQUAT Soleil
  Watch our animated short to learn more about this novel hair conditioning agent and how it can help you go from frizzy to fab while caring for the environment!